Content Marketing For Law Firms
It should be stated off the bat that without content, your law firm will not be as successful at any digital marketing efforts you undertake, as you would like it to be.
Content marketing is the lifeline of any law firm that wants to be successful with their overall digital marketing campaigns, and who wants to increase the number of leads their business gets consistently.
It is also one of the main pillars of our SEO service.
One of the main things people do online is look for information, and in the case of your potential clients, they will often be looking for information related to their problems that have a legal component.
The law practice that can provide these people with relevant information that solves their problem is much more likely to be able to win them over as a potential client.
In a similar fashion, search engines like Google, Yahoo and Bing serve as conduits between these people and your law practice. The law firm that can ‘convince’ these search engines that it has the most relevant information that these people or searchers are looking for, is the one that the search engines will serve these people.
This is where we come in…
We have a team of in-house content writers that can whip up the most informative, engaging, and grammatically-free content that your audience wants to read, and that the search engines like. What’s more, many of our writers have a legal background, therefore, ensuring that they have a very firm grasp of the subject matter they are writing on.
Legal Content Writing Service
We perform all our legal content writing in a very strategic way so as to achieve maximum results with the least expended effort or cost.
Some of the tasks that are included in our content marketing service include:
- Content Strategy: This involves creating a persona for who your clients are, where they are located, the kind of legal problems they may have, and more. This stage also involves creating a content calendar that will guide us on what topics to write on.
- Content Development: In this stage, we proceed with creating content that is guided by the strategy we have developed in step one above. This content is professionally written, edited and exclusively published to your website.
- Content Distribution: Here, we use an automated service to distribute piece of content we write to the top ten social media platforms