Local SEO Marketing For Lawyers
People are increasingly searching online for businesses that are relatively near them, or ‘local.’ It is exactly for this reason that the term “local SEO" came into being.
Local SEO can be considered sub-set of SEO which focuses on optimizing your website to appear in the search engine results page for a search term that has a local intent or audience, such as “litigation attorney New York."
These results are usually represented by the 3 search results that are directly under the map in a search result.
Some research estimates suggest that about 46% of all searches on Google are local. In line with this trend, major search engines like Google and Bing have consequently placed a lot of focus on delivering users with more relevant local search results. They have consequently created products to cater to this need, called Google My Business and Bing Places for Business respectively.
Telligent Marketing has the experience and know-how to get your website to the top of the local search results page for your desired keywords, which is almost guaranteed to bring about an increase in traffic and leads to your law practice.
To that end, some of the things we will be doing to achieve this are:
- Optimize your website for local search.
- Create and/or optimize your profiles in major local platforms like Google, Bing and Yahoo.
- Build citations: A citation is simply a mention of your business’s Name, Address, Phone number and Website (NAP+W) across the web. These citations will be built across as many relevant directories like Yelp, Foursquare, Manta, YellowPages, and much more.
- Create local content that is geared towards providing information and/or answering questions that local searchers have.
- Create a system to get you actual client reviews, which builds user trust in your brand.
- Create driving directions from all over the city, showing people how to get to your office.
- Work to get your website an increased number of “social signals" on various social media platforms. Such as a Share, Like, Tweet, Retweet, etc.
- And much more
High Maps Ranking
High Organic Ranking
A Ton of Regular Leads.